Demand for the Chevrolet Colorado ZR2 Bison Has Been Surprisingly High


The Chevrolet Colorado ZR2 was already an off-road beast. Not only did it handle the Trans-Labrador Highway with ease, it beat out the Ford F-150 Raptor and gave the Ram PowerWagon a serious run for its money. Instead of stopping there, Chevrolet collaborated with AEV and created an even more capable version called the Colorado ZR2 Bison. But with a $48,000 price tag, could there really be much demand for a factory overland-capable truck? Turns out, absolutely.

GM Authority reports that dealers have been so desperate to get their hands on ZR2 Bisons, Chevrolet’s already received orders for its entire 2019 production run. That doesn’t necessarily mean that each truck has been pre-sold, but if you want one and haven’t already put a deposit down, you may have a hard time finding one. And if you do, don’t be surprised to see a big dealer markup.

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Sandor Piszar, Chevrolet’s marketing director, told GM Authority that the automaker had originally planned to build only 2,000 ZR2 Bisons for 2019. Whether Chevrolet plans to increase production for 2020 remains to be seen.

It’s not like the regular ZR2 is sitting on dealer lots for long, either. Piszar said the ZR2 accounts for about 10 percent of Colorado sales. With nearly 135,000 Colorados sold last year, that means Chevrolet probably sold around 13,500 of the $42,000 off-roader. We’re big fans of the ZR2, but still. Consider us impressed.

Source: GM Authority

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